We change behaviour in the business to change business behaviour
Dont think of a Pink Elephant or The language of persuasion and internal action Did you know that certain language patterns can influence the way we think and feel? As an example, think about the following: Have you ever done…
Read MoreInfluencing the subconscious through language is a fascinating concept that touches upon various fields such as psychology, linguistics, and marketing. Everything from mainstream to social media plays a pivotal role in influencing our conscious and subconscious. I read a book…
Read MoreI saw a metaphor the other day about human behaviour that I thought was quite clever. “The water that softens the potato also hardens the egg.” Basically, as a metaphor the water represents the work environment, culture and the management…
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